Project _ 02
Aurora Labs needed a clear story that turned complex research into a reason to book a call.
Aurora Labs develops materials research for energy and medical partners. Their work was brilliant, but their website explained it in dense, technical language that only specialists could follow.
They asked us to rebuild the site so decision-makers, not just scientists, could understand the value of their work and book a call with confidence.
Every page had to stay accurate enough for experts while becoming clear enough for buyers. Removing jargon without losing credibility was the core challenge.
The team also needed to publish new research regularly, so the structure had to support a growing library without a developer on hand.
We interviewed customers to learn which questions came up before a deal, then rewrote the story around those questions. Each research area got a plain-language summary, a proof point and a clear next step.
We designed and built the new site in Webflow with a CMS that lets the team publish research, case studies and news on their own.
Within three months qualified leads doubled, bounce rate dropped by 38%, and the sales team now sends prospects to the site instead of attaching long PDFs. The full build went live in five weeks.
Aurora Labs
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